Develop a website
for SMEG, a brand that sells premium products, to generate hundreds of
thousands in revenue without the need for price reductions.
SMEG is a brand that sells
premium products and has a strong customer base who are willing to pay the full
price without any discounts. SMEG is an Italian kitchen appliance manufacturer
known for its "Technology With Style" concept, which appeals to
cooking enthusiasts and design lovers. With a history dating back to 1948, SMEG
has always prioritized long-lasting design and decoration.
However, one thing SMEG never overlooks is digital business transformation, adapting to rapidly changing consumer behaviors. Recognizing that potential customers search for products through Google, SMEG focuses on building and designing a trustworthy website. The website is equipped with features that enhance convenience for various customers. Every step is designed with customer experience in mind to ensure customer satisfaction with our products and services. As a result, SMEG rarely reduces product prices. Once our website is complete and launched online, customers from all around the world can view our products and make direct payments on the website. This leads to significant growth in online sales.
Customer Issues Summary
The website does not support responsive web design, which results in a decrease in the credibility of the business.
We previously worked with a certain company to create a website, but at that time, the website was not fully responsive to display properly on all devices (100% Web Responsive). As a result, our company's website lost credibility.
Using a pre-made website with numerous features, but it doesn't meet the requirements of the business.
Using a ready-made website with numerous features, but we only need a few specific features. Sometimes, we have great ideas and promotions, but the pre-made website we use doesn't allow us to incorporate those ideas. Therefore, we would like to customize and add additional functions to meet the specific needs of our business.
Customers are not very willing to fill out forms.
Another issue we face is that when customers make online purchases, the warranty registration process for our products is still paper-based. We have to rely on mailing methods to send the warranty forms to customers. When the company needs customer data for further product development, it takes time to collect the information on the customers' needs from scratch.
Addressing every problem through programming
by InterVision.
InterVision can design a user interface (UI) that makes the website look trustworthy, beautiful, and user-friendly. Most importantly, it will meet the requirements of being responsive and compatible with all devices, including mobile phones, tablets, and computers.
InterVision can provide programming and web development services according to the challenging requirements we have. They deliver functional solutions that meet all the business needs efficiently, allowing us to fully utilize all the features.
InterVision developed an online warranty registration program to address this issue. As a result, the company has received more customer data, which can be utilized for marketing campaigns to encourage repeat purchases or to develop products and services that better meet customer needs. Additionally, InterVision created a dashboard that allows businesses to view all warranty-related information, such as start and end dates, improving the efficiency of the company's CRM processes. Customers have been impressed with these developments. One unexpected benefit of working with InterVision is that the system they designed is lightweight in terms of server and hosting requirements, enabling fast website performance. The outcome has been increased website traffic, thanks to the responsive design that ensures optimal display on all devices, as well as fast loading times. These factors have significantly contributed to improved SEO rankings for the website.
